Despite their blood-and-guts birth in the trenches, wristwatches were at first dismissed by many as uncomfortably unmasculine. Men and women alike often thought of them as a fad. Within a decade most had changed their minds. By the late 1920s world production of wristwatches had surpassed that of pocket watches. The wristwatch's appeal was not just convenience, but appearance. The new timers quickly developed a personality of their own, taking on shapes never imagined in the days of the pocket watch-tonneau, square (like the SantosDumont), baguette and tank- and decorated with a fanciful assortment of numerals, lugs and bracelets. Switzerland remained the leader in watch production as Patek Philippe, Constantin, Audemars Piguet and scores of others converted their factories to wristwatch production. Just how accurate watches had became apparent when, in 1962, NASA bought from a Houston jewelry store an Omega Speedmaster, subjected it to a battery of hellish endurance and accuracy tests, and found it fit to fly in a spaceship around the world, and eventually much farther. On July 20, 1969, when Apollo 11 made its historic lunar landing, the Speedmaster became the first watch on the moon. But the Swiss Apollo triumph was short-lived. Within a few months watch technology would make a leap as giant as Armstrong's. It would take place not in Switzerland, but in Japan. Enjoy and take a look


 
   

Timekeeping

   
 


 

 

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Timekeeping improvements followed quickly during the century that followed. The first watches with a seconds hand appeared in the 1690s. The first chronograph, consisting of a seconds hand which could be stopped independently while the watch itself kept running, appeared in 1776.



 

One of the biggest events of the era, though, wasn't the birth of an idea, but of an idea man. Abraham-Louis Breguet (1747-1823), just about everyone agrees, was the greatest watchmaker of all time.

Born in Neuchatel, Switzerland, he spent most of his life working in Paris, where he became the watch and clockmaking darling of the ancient regime before the French Revolution. When the conflict was over, he made amends with the victors and they, too, became his customers. He was watchmaker to European royalty and U.S. presidents (George Washington owned a Breguet. So did Alexander I. Marie Antoinette owned many, Napoleon and Josephine Bonaparte were avid customers, as were other Bonaparte family members.) Everyone wanted, to paraphrase an English baronet, writing a century after Breguet's death, "to hold the brains of a genius in [his] pocket."

 

 
 

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